The three Cs of customer satisfaction: Consistency, consistency, consistency

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Consistency: is it at the top of your management agenda? According to McKinsey & Co, consistency is the secret ingredient to making your customers happy. But consistency in business isn’t always easy and it requires the focus of your top tier leaders, to be effective. This article details the research which shows the 3 keys to consistency:1) Customer-journey consistency 2) Emotional consistency and 3) Communication consistency….. Read More.

mckinsey.com

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